Digital Marketing Degree Program at The University of Michigan - Dearborn

Digital Marketing is where the creativity of marketing meets the internet.

At Digital Marketing Program Curriculum at The University of Michigan – Dearborn covers the following topics:

−     Experimental Based Market Research

−     Open Source Innovation

−     Reputation Management

−     Search Engine Optimization (SEO)

−     Social Network Marketing

−     Viral Marketing

−     Web Analytics

The concentration requires 21 credits of which 15 credits (5 courses) are required.

Required Courses Include:

§  MKT 363 - Digital Consumer Search and Marketing

§  MKT 454 - Marketing Research

§  MKT 455 - E-tailing and Retailing

§  MKT 458 - Communications Strategy and New Media (formerly MKT 456)

§  MKT 463 - Digital Analytics and Content

You then get an option to choose two of the following courses to complete your concentration requirements:

§  ITM 321 - Database Systems I

§  ITM 371 - Managing Electronic Commerce Systems

§  ITM 382 - Advanced Computer Applications

§  MKT 382 - Understanding Consumers

§  MKT 402 - Marketing Management

§  MKT 457 - Global Marketing and Consumer Culture

To learn more, check out there page here to learn more about UMD's Digital Marketing Program.