Tuesday, December 9, 2014

Demand for Digital Marketing Professionals Keeps Growing

In this day in age, you will be lucky to find full-time employment immediately after graduation. If you have decided to get a degree in engineering, business, or education, you might find have a hard time finding a job in your field. That’s a result of high supply of people with the same or similar background and skills as you. On the other hand, if you decided to pursue an undergraduate program with a Digital Marketing Degree from University of Michigan-Dearborn, you can set yourself apart in the eyes of employers. There is an enormous demand for digital marketing professionals in Michigan and throughout the United States.

Fortune 500 companies are expanding their digital marketing efforts to stay competitive. This inevitably increases the demand for qualified digital marketing professionals.

A study in 2013 by MarketingCharts.com published a chart that outlines the talent gaps in digital marketing:


The fields of Analytics, Email Marketing, SEO, Mobile, Content Marketing have the highest talent gaps with not too many professionals available with a digital marketing background to fulfill these positions.


All in all, a digital marketing degree will allow you to gain employment right out of college, with respectable pay and huge potential for growth. 

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